Business, Marketing

China’s taste for Australian red wine

With a value estimated at over $1.7 billion China’s wine import market is growing rapidly.

Finding out what Chinese consumers like in a glass of red is UniSA School of Marketing PhD student and Senior Sensory Scientist at The Australian Wine Research Institute (AWRI), Patricia Williamson.

Patricia has been working out the most important factors that influence Chinese consumers’ purchasing choice of red wine with some interesting results.

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